Player FM ऐप के साथ ऑफ़लाइन जाएं!
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca
Manage episode 429423309 series 1346091
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Multicultural has shifted from a niche segment to a central focus for many brands and agencies. This change reflects a growing recognition that diverse audiences are not just a part of the market but key drivers of growth and innovation. Understanding and engaging with these audiences can lead to more effective marketing strategies and expand market share.
Historically, companies housed multicultural marketing expertise in separate units. Over time, these teams were often folded into Total Market efforts. Doing so, however, diluted the specific focus needed to genuinely connect with diverse audiences.
As the U.S. moves towards becoming a multicultural majority, a nuanced understanding of the complex and multifaceted identities of diverse audiences becomes critical. However, many sectors underinvest in multicultural marketing and media despite the clear benefits. Brands must move beyond analysis paralysis and take actionable steps toward inclusivity. By incorporating these perspectives from the beginning, brands can create more authentic and impactful connections.
Tune in to the full episode of The New Mainstream podcast to gain valuable insights into the future of multicultural marketing and media.
136 एपिसोडस
Manage episode 429423309 series 1346091
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Multicultural has shifted from a niche segment to a central focus for many brands and agencies. This change reflects a growing recognition that diverse audiences are not just a part of the market but key drivers of growth and innovation. Understanding and engaging with these audiences can lead to more effective marketing strategies and expand market share.
Historically, companies housed multicultural marketing expertise in separate units. Over time, these teams were often folded into Total Market efforts. Doing so, however, diluted the specific focus needed to genuinely connect with diverse audiences.
As the U.S. moves towards becoming a multicultural majority, a nuanced understanding of the complex and multifaceted identities of diverse audiences becomes critical. However, many sectors underinvest in multicultural marketing and media despite the clear benefits. Brands must move beyond analysis paralysis and take actionable steps toward inclusivity. By incorporating these perspectives from the beginning, brands can create more authentic and impactful connections.
Tune in to the full episode of The New Mainstream podcast to gain valuable insights into the future of multicultural marketing and media.
136 एपिसोडस
सभी एपिसोड
×
1 Redefining Masculinity: Navigating Identity, Strength, and Change with Whitney Dunlap-Fowler 47:00

1 Breaking Systemic Barriers Through Workplace Reform and Entrepreneurship 39:25

1 Cultivating Customer Loyalty Through Relationship Design with Cairo Marsh 45:02

1 From TV to Twitch: Navigating the Evolving Media Landscape with Marcela Doria 33:55

1 How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales 44:31

1 Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez 39:36

1 From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff 37:00

1 AI and the Evolving Market Research Landscape with Dan Comenduley 37:17

1 The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton 36:05

1 The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca 45:22

1 How Inclusive Design is Impacting the Future of Work with Ryan Anderson 45:11

1 Marketing in a Multicultural World: From Niche to Core with Glory Alcántara 49:14

1 Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez 41:29

1 Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr 37:45

1 Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz 39:00
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।