Player FM ऐप के साथ ऑफ़लाइन जाएं!
From TV to Twitch: Navigating the Evolving Media Landscape with Marcela Doria
Manage episode 449171844 series 1346091
The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin America. With streaming platforms offering direct insights into viewer behavior, media companies are now closer to understanding their audiences—albeit with some unique challenges.
Historically, media companies operating through traditional channels like TV and radio relied on third parties for consumer data and insights. The shift to streaming has changed this dynamic. Today, digital platforms offer a direct window into consumer behavior, making real-time data about content consumption more accessible.
Interestingly, while platforms have evolved, consumer behavior remains largely stable. Consumers still seek engaging content, whether it’s on cable, streaming platforms, or social media. They simply want to watch their favorite shows, regardless of the medium. The platform may change, but the core desire for entertainment remains consistent.
One of the challenges in the digital space is managing data from numerous platforms. Content distribution spans not just streaming and cable but also social media, websites, podcasts, and even gaming. That data isn’t easily consolidated. Each platform operates with unique metrics and KPIs, complicating efforts to form a cohesive picture of the audience. Using syndicated tools to normalize and aggregate data across these various channels helps achieve a more holistic view of the consumer landscape.
In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.
136 एपिसोडस
Manage episode 449171844 series 1346091
The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin America. With streaming platforms offering direct insights into viewer behavior, media companies are now closer to understanding their audiences—albeit with some unique challenges.
Historically, media companies operating through traditional channels like TV and radio relied on third parties for consumer data and insights. The shift to streaming has changed this dynamic. Today, digital platforms offer a direct window into consumer behavior, making real-time data about content consumption more accessible.
Interestingly, while platforms have evolved, consumer behavior remains largely stable. Consumers still seek engaging content, whether it’s on cable, streaming platforms, or social media. They simply want to watch their favorite shows, regardless of the medium. The platform may change, but the core desire for entertainment remains consistent.
One of the challenges in the digital space is managing data from numerous platforms. Content distribution spans not just streaming and cable but also social media, websites, podcasts, and even gaming. That data isn’t easily consolidated. Each platform operates with unique metrics and KPIs, complicating efforts to form a cohesive picture of the audience. Using syndicated tools to normalize and aggregate data across these various channels helps achieve a more holistic view of the consumer landscape.
In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.
136 एपिसोडस
सभी एपिसोड
×
1 Redefining Masculinity: Navigating Identity, Strength, and Change with Whitney Dunlap-Fowler 47:00

1 Breaking Systemic Barriers Through Workplace Reform and Entrepreneurship 39:25

1 Cultivating Customer Loyalty Through Relationship Design with Cairo Marsh 45:02

1 From TV to Twitch: Navigating the Evolving Media Landscape with Marcela Doria 33:55

1 How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales 44:31

1 Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez 39:36

1 From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff 37:00

1 AI and the Evolving Market Research Landscape with Dan Comenduley 37:17

1 The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton 36:05

1 The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca 45:22

1 How Inclusive Design is Impacting the Future of Work with Ryan Anderson 45:11

1 Marketing in a Multicultural World: From Niche to Core with Glory Alcántara 49:14

1 Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez 41:29

1 Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr 37:45

1 Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz 39:00
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।