Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender

The Negotiation

In this episode of The Negotiation podcast, we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia, a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assisting brands, retail companies, and investors in achieving profitable growth by providing them with more recent, granular, and reliable data and insights about their online sales channels. Simon has also worked as the Director of Omnichannel Innovations (Southeast Asia) for Sephora, the world's leading beauty and cosmetics retailer, and Regional Head of SEO, Influencer Marketing, and Content Marketing for Luxola. These roles further enhanced his understanding of the intricacies and dynamics of the online retail landscape.

In our conversation with Simon, we get valuable insights into his experience working at Luxola, an online beauty retail company, and explain the disruption in the cosmetics market with the emergence of strong local and cross-border brands. We also discuss the major e-commerce platforms in the region, including Lazada, Shopee, and TikTok Shop, with TikTok Shop emerging as a legitimate challenger. Simon predicts the need for TikTok Shop to expand into other categories and discusses the potential risks and challenges it may face. Our conversation also touches on the formation and vision of Cube Asia, which provides market data and insights for e-commerce in Southeast Asia. Cube Asia aims to fill the gap in the market for accurate, reliable, and actionable data for brands and retailers in the region. Enjoy!

Topics Discussed and Key Points:

● The success of Luxola in bringing international beauty brands to Southeast Asia

● Growth of e-commerce in Southeast Asia, particularly in the beauty sector

● Disruption in the cosmetics sector with the emergence of local and cross-border brands

● The visionary approach of Sephora's leadership towards omnichannel retail in the beauty industry

● De Minimis rules

● Convergence of Lazada and Shopee in the Southeast Asian E-commerce Market

● Growth and impact of TikTok in Southeast Asia

● Cube Asia’s background in e-commerce in Southeast Asia

● Challenges in entering the Southeast Asian Market