Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion

The Negotiation

Todd Embley and WPIC Marketing + Technologies द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Todd Embley and WPIC Marketing + Technologies या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

11M ago 18:37

MP3•एपिसोड होम

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies.

In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despite macro pressures on Chinese consumers. Jacob also talks about the rise of "special forces tourism" and predicts continued growth in off-the-beaten-path destinations. We also touch on the upcoming Singles Day and the relationship between real estate prices and consumption.

Topics Discussed and Key Points:

● Golden Week's impact on consumer trends

● Consumption recovery during Golden Week

● Increase in domestic trips and spending during Golden Week

● Weakness in sectors like large durable appliances and auto, but strong performance in personal consumption, travel, athleisure, and lifestyle

● The rise of "special forces tourism"

● Singles’ Day optimism

● Growth in health and wellness, athleisure, nutraceuticals, and pet products

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