S03E03 | Industrial Marketing in 2024

The Metal Guys Talk Business

Episode Summary:

In this episode, Mike and Pete are joined by Joe Stallion for a deep dive into the intricacies of marketing and sales within the industrial sector. The discussion highlights the unique challenges faced by businesses in this sector, strategies for managing customer expectations, and the importance of building a strong online presence.

Key Topics Covered:

1. Introduction :
   • The show opens with an introduction to Joe's background and current roles in the industrial space.
   • Joe discusses the challenges he faces in his role, emphasising the difficulty of managing customer expectations.
2. Choosing the Industrial sector:
   • Joe discusses why he chose to work in the industrial market sector and explains the unique opportunities and challenges of working in this field.
3. Sales Process and Customer Expectations:
   • Discussion on how businesses often have unrealistic expectations, especially during tough market conditions.
   • Strategies for managing these expectations and educating clients on realistic outcomes and budgets.
4. Marketing Strategies and Challenges:
   • The conversation shifts to effective marketing strategies within the metal industry, particularly in the digital age.
   • Importance of maintaining a consistent online presence through social media, email campaigns, and other digital marketing tactics.
   • Insights on how to measure the success of these marketing efforts and the challenges of tracking leads from various sources.
5. Building a Brand in the Metal Industry:
   • Joe explores the concept of branding within the metal industry, noting how even traditional businesses need to develop a strong brand identity.
   • The hosts discuss the evolution of LinkedIn from a recruitment tool to a professional networking platform and its role in brand building.
6. Content Creation and Management:
   • Emphasis on the importance of regular content creation and how often businesses should engage with their audience through different channels.
   • Challenges of creating impactful content that resonates with the audience and generates meaningful engagement.
7. Future Trends and Opportunities:
   • Joe and the hosts discuss future opportunities within the metal industry, including the potential for growth in international markets.
   • The impact of digital transformation on traditional business practices and how companies can adapt to stay competitive.

Connect with Joe Stallion on LinkedIn
To find out more about Solvi-Digital take a look at their website.