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Building Resilient Brands Through Ethical Leadership: Bonang Mohale
Manage episode 430740896 series 3351635
Mongezi Mtati द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mongezi Mtati या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Should brands become more vocal on societal issues, or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale, a respected leader in business and author of Lift As You Rise and Behold The Turtle, shared his insights on this topic.
Here are some key points from our conversation:
- Community Engagement: Businesses should hire brand managers who live within the communities they serve to ensure product and brand messaging remain relevant.
- Trusted Partnerships: Companies should aim to be the most trusted partners of their communities.
- Ethical Leadership: Ethical leadership should not exist in a vacuum but aim for a greater good.
- Young Leadership: Investing in young leaders is crucial for sustainable business and societal development.
- Economic Participation: Creating spaces for the majority to participate in the economy helps reclaim self-worth and self-respect.
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Audio editing and production by: Maishe Rakgoale
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