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Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker)
Manage episode 404954900 series 3286175
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.
The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? Apply here
Show Notes:
(00:53) - Charles' daily routine as a writer for The New Yorker and author
(02:32) - Writing books vs. articles
(03:14) - Target audience for 'Supercommunicators'
(04:02) - Creating resonant messaging
(06:10) - Matching conversations for effective communication
(08:30) - The importance of authenticity
(13:30) - The role of AI in communication
(18:20) - Unique insights into 'Supercommunicators'
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 एपिसोडस
Manage episode 404954900 series 3286175
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.
The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? Apply here
Show Notes:
(00:53) - Charles' daily routine as a writer for The New Yorker and author
(02:32) - Writing books vs. articles
(03:14) - Target audience for 'Supercommunicators'
(04:02) - Creating resonant messaging
(06:10) - Matching conversations for effective communication
(08:30) - The importance of authenticity
(13:30) - The role of AI in communication
(18:20) - Unique insights into 'Supercommunicators'
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 एपिसोडस
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प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।