))
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes
Manage episode 353854368 series 3413350
Herdify द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Herdify या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight.
From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his business stripes.
Discover how he set out to reach 100 million people globally, by:
- leveraging communities to grow awareness
- building a digitally native brand
- moving from elite athletes to "everyday heroes"
- investing in data
- understanding true LTV and CAC
Plus: Thomas shares his thoughts on expanding into retail, "heavily exploring" TikTok Shop, and the viral growth of PRIME.
Thank you for listening!
Find out more about influence, behavioural science and Herdify:
- Visit our website
- Find us on Instagram, Facebook, Twitter or LinkedIn
- Email us on hello@herdify.com
14 एपिसोडस
साझा करें
