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Kicking off 2023 with Shopify, cookies & ecom collabs
Manage episode 352591807 series 3413350
Herdify द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Herdify या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.
As usual, the guys take a behavioural science view, and they don’t pull any punches!
They talk about:
- How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket
- The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’s DPC)
- Shopify’s drive to help brands improve their marketing once they land on site – and why that’s too late
- Why Shopify’s “collaboration” idea probably won’t work
- What Brad Pitt and Angelina Jolie have to do with any of this
If you want to start thinking about how to replace third-party cookies at the top of the funnel – and how to look at data in a different way – have a listen!
Thank you for listening!
Find out more about influence, behavioural science and Herdify:
- Visit our website
- Find us on Instagram, Facebook, Twitter or LinkedIn
- Email us on hello@herdify.com
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