Struggling To Find Consistent Sales with Tiliwannia Ealey

The Forrager Podcast for Cottage Food Businesses

Tiliwannia Ealey lives in Lithia Springs, GA, and sells gourmet & alcohol-infused popcorn as well as other treats with her cottage food business, Sweet Caramel Desserts.

Tiliwannia started making caramel apples and other treats many years ago, and finally started selling them in 2015.

After a few years, she added a new product: popcorn. And that’s when her sales significantly increased.

She makes every kind of popcorn you could imagine, including alcohol-infused and custom-colored popcorn.

But with a full-time job, kids, and other daily life tasks, it has not been easy for her to find the time to be consistent with her business.

Tiliwannia is not shy to admit that even after over 5 years of running her business, sales are still not where she’d like them to be.

But it’s certainly not for a lack of trying. She has tried many different things in her business: different products, different sales avenues, and different marketing techniques.

Some have worked, and most haven’t. But little by little, her business continues to grow.

In this episode, you’ll get to look into a cottage food business that, like many businesses, is still searching for those elusive consistent sales.

What You’ll Learn

• Why finding your niche is key to your business’ success
• The common misconception with alcohol-infused popcorn
• Why it’s beneficial to have different price tiers or levels
• How to make alcohol-infused and custom-colored popcorn
• Why you should join an entrepreneur group
• Why consistency is key on social media
• Ways to optimize your order fulfillment process
• How to manage your time effectively

Resources

Sweet Caramel Desserts website (Instagram | Facebook)

Baking for Business website

Gold Medal Popcorn Machines

Georgia Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/73