Trickle Up or Down? What Does Luxury Mean to You? With Special Guest Melissa Johnson.

The Fashademix Podcast

Trickle up or down? What does luxury mean to you?

Sophie and Laura introduce a luxury fashion special, as they consider what luxury actually means, in and out of the fashion industry context. As the pandemic has rocked the industry, they talk about the digital lessons learnt in the luxury industry and discuss how the trickle down effect has changed fashion forever.

And what a perfect guests for the luxury fashion podcast as the girls interview Melissa Johnson, stylist from Harvey Nichols and content creator. Aside from human fashion... Laura and Sophie of course have crept in their love for dogs and talk about pets and fashion. Sophie is obsessed with her pjs and loungewear from @Dogsy and they talk all about how fashion retailers are helping their dog parents twin their outfits with their furry friends. Retailers such as @missguided, @asos and @inthestyle @joules have all incorporated pooch fashion into their collections.

IN THE KNOW: Luxury fashion: what does luxury actually mean in the context of the fashion industry? The girls talk about digital lessons learnt in the luxury industry how the trickle down effect has changed fashion forever.

GET TO KNOW: What a perfect guest for an episode all about luxury: Laura and Sophie interview Melissa Johnson, stylist from Harvey Nichols and content creator. Find Melissa @melissareannejohnson

LIKE TO KNOW: Sophie is obsessed with her pjs and loungewear from @Dogsy and the girls talk all about how fashion retailers are helping their dog parents twin their outfits with their furry friends. Retailers such as @missguided, @asos and @inthestyle @joules have all incorporated pooch fashion into their collections. Have a look at https://www.dogsy.co.uk/collections/for-humans.

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Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com