Four Ways to Measure Your Digital Customer Success Program | Episode 070

The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.

Alex Turkovic द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Alex Turkovic या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 21:43

MP3•एपिसोड होम

Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817263533053/WN_GqOn3y7JSZWBt_YM3i87kw#/registration
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:

Traditional CS Metrics
Marketing Campaign Metrics
Program Specific Measures
Attribution

Chapters:

00:00 - Intro
01:14 - News
03:04 - Measuring your Digital CS Program
04:28 - Traditional CS Metrics in Digital
06:57 - Marketing Campaign Metrics
08:31 - Digital CS Program Specific Metrics
10:44 - Attribution
12:09 - Examples of Measuring Attribution in DCS
17:04 - How do you action unengaged accounts/contacts?
20:18 - Recap

Enjoy! I know I sure did.

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The Digital Customer Success Podcast is hosted by Alex Turkovic

अध्यायों

1. Four Ways to Measure Your Digital Customer Success Program | Episode 070 (00:00:00)

2. Measuring Digital Program Success (00:00:03)

3. Enhancing Digital Program Metrics and Results (00:10:16)

78 एपिसोडस

#MBA #Careers #Business #Alex Turkovic #Digital Customer Success #Customer Effort Score #Customer Health Score #Gainsight #Customer Retention #Churn #Customer Success #Nps #Scaled Customer Success #Scaled Cs #Digital Customer Experience #Customer Experience #Generative AI