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Brian Berneman द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brian Berneman या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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Episode 199 with Kate Hall - Inspiring Action with Authenticity

50:52
 
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Manage episode 448608962 series 2802424
Brian Berneman द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brian Berneman या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

On this episode Brian Berneman talks with Kate Hall (Ethically Kate) once again after being the first guest of the podcast.

Key Takeaways

  • Kate Hall (Ethically Kate) has evolved from Instagram influencer to sustainability educator, author, and public speaker
  • Sustainability messaging should balance seriousness with accessibility, fun, and hope to inspire action
  • Diversifying income streams and maintaining offline connections are crucial for influencers' long-term sustainability
  • Starting small with conversations and composting can kickstart a more sustainable lifestyle


Topics

Kate's Evolution as "Ethically Kate":

  • Started sharing on Instagram ~8 years ago out of passion for learning about sustainability
  • Now a full-time sustainability educator, writer, public speaker, and author
  • Wrote book "Better Bolder Different" during 2021 lockdown
  • Focuses on inspiring individuals to live more sustainably in accessible ways

Balancing Seriousness and Accessibility in Sustainability Messaging:

  • Uses fun, playful approach to make sustainability more engaging
  • Aims to inspire hope and positive action rather than paralysis
  • Emphasizes personal benefits of sustainable living beyond environmental impact
  • Recently sharing more about personal challenges to be authentic and relatable

Sustainable Influencing and Business Strategies:

  • Diversified income streams beyond Instagram (speaking, writing, Patreon)
  • Maintains offline life and connections larger than online presence
  • Targets mainstream audiences and corporate settings for greater impact
  • Adapts messaging and platforms as sustainability landscape evolves

Starting a Sustainability Journey:

  • Have intentional conversations about everyday habits, especially with older generations
  • Learn through podcasts, documentaries before making purchases
  • Start composting as an accessible entry point with multiple benefits

For more about Kate find her on Instagram and https://ethicallykate.com/.

Send us a text

Support the show

Support the show.

  continue reading

201 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 448608962 series 2802424
Brian Berneman द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brian Berneman या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

On this episode Brian Berneman talks with Kate Hall (Ethically Kate) once again after being the first guest of the podcast.

Key Takeaways

  • Kate Hall (Ethically Kate) has evolved from Instagram influencer to sustainability educator, author, and public speaker
  • Sustainability messaging should balance seriousness with accessibility, fun, and hope to inspire action
  • Diversifying income streams and maintaining offline connections are crucial for influencers' long-term sustainability
  • Starting small with conversations and composting can kickstart a more sustainable lifestyle


Topics

Kate's Evolution as "Ethically Kate":

  • Started sharing on Instagram ~8 years ago out of passion for learning about sustainability
  • Now a full-time sustainability educator, writer, public speaker, and author
  • Wrote book "Better Bolder Different" during 2021 lockdown
  • Focuses on inspiring individuals to live more sustainably in accessible ways

Balancing Seriousness and Accessibility in Sustainability Messaging:

  • Uses fun, playful approach to make sustainability more engaging
  • Aims to inspire hope and positive action rather than paralysis
  • Emphasizes personal benefits of sustainable living beyond environmental impact
  • Recently sharing more about personal challenges to be authentic and relatable

Sustainable Influencing and Business Strategies:

  • Diversified income streams beyond Instagram (speaking, writing, Patreon)
  • Maintains offline life and connections larger than online presence
  • Targets mainstream audiences and corporate settings for greater impact
  • Adapts messaging and platforms as sustainability landscape evolves

Starting a Sustainability Journey:

  • Have intentional conversations about everyday habits, especially with older generations
  • Learn through podcasts, documentaries before making purchases
  • Start composting as an accessible entry point with multiple benefits

For more about Kate find her on Instagram and https://ethicallykate.com/.

Send us a text

Support the show

Support the show.

  continue reading

201 एपिसोडस

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