Episode 199 with Kate Hall - Inspiring Action with Authenticity

The Conscious Action Podcast by Brian Berneman

On this episode Brian Berneman talks with Kate Hall (Ethically Kate) once again after being the first guest of the podcast.

Key Takeaways

• Kate Hall (Ethically Kate) has evolved from Instagram influencer to sustainability educator, author, and public speaker
• Sustainability messaging should balance seriousness with accessibility, fun, and hope to inspire action
• Diversifying income streams and maintaining offline connections are crucial for influencers' long-term sustainability
• Starting small with conversations and composting can kickstart a more sustainable lifestyle

Topics

Kate's Evolution as "Ethically Kate":

• Started sharing on Instagram ~8 years ago out of passion for learning about sustainability
• Now a full-time sustainability educator, writer, public speaker, and author
• Wrote book "Better Bolder Different" during 2021 lockdown
• Focuses on inspiring individuals to live more sustainably in accessible ways

Balancing Seriousness and Accessibility in Sustainability Messaging:

• Uses fun, playful approach to make sustainability more engaging
• Aims to inspire hope and positive action rather than paralysis
• Emphasizes personal benefits of sustainable living beyond environmental impact
• Recently sharing more about personal challenges to be authentic and relatable

Sustainable Influencing and Business Strategies:

• Diversified income streams beyond Instagram (speaking, writing, Patreon)
• Maintains offline life and connections larger than online presence
• Targets mainstream audiences and corporate settings for greater impact
• Adapts messaging and platforms as sustainability landscape evolves

Starting a Sustainability Journey:

• Have intentional conversations about everyday habits, especially with older generations
• Learn through podcasts, documentaries before making purchases
• Start composting as an accessible entry point with multiple benefits

For more about Kate find her on Instagram and https://ethicallykate.com/.

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