Ep 161: Michelle Lin - Founder and CEO of Mooncat- Running her Business as a Female Leader with Taiwanese Values - Opening up about Mental Health as an Entrepreneur - Top Nailcare Tips

THE CITY CONFESSIONS

This week's guest is Michelle Lin, the founder and CEO of Mooncat, which is a Taiwanese-owned nail brand. The nail polishes are all vegan and cruelty-free and the motto is weirdos, welcome home. In this episode, we talk about the below topics including:

- Michelle Lin adapting to American life as a first generation immigrant
- Dropping out of college to run a business with her brother and started painting her own nails as a stress reliever
- Rebranding Live Love Polish to Mooncat and making a niche but inclusive brand
- Role of social media in Mooncat’s success
- Being involved and active on social media and connecting with her community
- Opening up about mental health and leadership struggles as a female leader with Taiwanese values
- Full process of having an idea for nail polish collection to execution to final product
- Nailcare Tips

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ABOUT MICHELLE LIN:

Michelle Lin is the founder & CEO of Mooncat, a nail polish brand offering otherworldly, special effects nail lacquer that's long-lasting, vegan, and cruelty-free. She is a first generation immigrant from Taiwan, and was named on the Forbes 30 Under 30 list for Retail & eCommerce.

Mooncat:

www.mooncat.com
https://www.instagram.com/mooncat/
https://www.instagram.com/checkyesmichelle/
https://www.tiktok.com/@checkyesmichelle?lang=en

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