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When Employees Become Influencers #46
Manage episode 283175826 series 2572634
Bethan Vincent द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Bethan Vincent या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What happens when an employee has more followers and social clout than the organisation they work for? It's becoming increasingly common as people carve out "personal brands" - but does this cause friction or create opportunities for the brand they work for?
In this episode I speak to Stephen Kenwright, COO and Co-Founder, Rise at Seven. Taking the digital agency scene by storm, Rise at Seven have grown from 0 - £1.5 million turnover in one year, winning briefs from brands including Pretty Little Thing, Missguided, ODEON, USwitch, GoCompare, GAME and more.
Some of their impressive growth is down to their team's social presence, especially on platforms Twitter. I ask Stephen how the strategy of leveraging employee influencers has led to business wins and how he feels brands can and should empower their people to be active and vocal across social media (yes, I do ask what happens when someone tweets something "off-brand")!
Also for people looking to build their own professional profiles, Stephen shares his top tips on how to get yourself out there and build a personal brand.
Links from the Show
Follow Stephen on Twitter
Find out more about Rise at Seven and follow on Twitter
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