56 - Effective Sales Meetings

The Accepted Authority

Most consultants are not born sales people, in fact, they are not fully engaged in a sales function in their roles much at all. Many struggle with selling and would love to know how to avoid questions and endings to sales meetings like:

• Send me your proposal
• Can I speak to some of your past clients?
• We don't have this in our budget
• Let me think about it.

The real problem for most consultants trying to sell their services is that they try to sell their services.
This learned process of selling that most of us experience before getting into a position where selling our services is a prerequisite, is actually a totally wrong approach, but most of us are tripped up by it.
In this episode, I will detail the successful sales process I use to avoid those questions and having most clients ending the sales meeting with comments like, "When can we get started?" This process avoids typically selling and sales resistance and is much more user friendly than the typical process where you have to try to overcome objections and convince people to buy.
I'm sure you will love this effective sales process when you try it.