66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments.
He suggests three reports that marketing directors should provide to the ticket sales team:

• Multi-game single buyer report
• Scan rates of season ticket holders and mini plan holders, and an
• Updated list of dormant groups for outreach.

These reports help identify potential leads and opportunities for ticket sales. Jeremy also offers his services in creating these reports.
Takeaways

• Marketing directors play a crucial role in supporting ticket sales teams.
• Providing leads and sales data to the ticket sales team can help them target potential buyers.
• Three important reports that marketing directors should provide are multi-game single buyer report, scan rates of season ticket holders and mini plan holders, and an updated list of dormant groups for outreach.
• These reports help identify warm leads and opportunities for ticket sales.
• Jeremy Neisser offers his services in creating these reports.

Chapters

• 00:00 - Introduction
• 02:29 - Multi-Game Single Buyer Report
• 03:27 - Scan Rates of Season Ticket Holders and Mini Plan Holders
• 04:19 - Updated List of Dormant Groups for Outreach
• 05:39 - Action Items for Marketing Directors

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