63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok.

They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the importance of testing and budgeting for successful campaigns.

Takeaways

• TikTok is a great platform for sports teams to advertise, especially if they want to target a younger demographic.
• Advertising on TikTok is cheaper than advertising on other platforms like Facebook.
• TikTok offers similar features to Facebook for running ads, but with a focus on video content.
• Hashtag targeting is an effective way to reach specific audiences on TikTok.
• Teams can set up a TikTok shop to sell merchandise and run ads to drive sales.
• Lead generation is possible on TikTok through lead forms and creative content.
• Testing and budgeting are important for successful TikTok ad campaigns.

Sound Bites

• "TikTok is an awesome place for sports teams to be."
• "You can definitely sell stuff on TikTok."
• "TikTok is kind of like a baby version of Meta."

Chapters

00:00 - Introduction

01:21 - The Benefits of Advertising on TikTok for Sports Teams

03:38 - Targeting Options and Strategies for TikTok Ads

05:11Setting Up TikTok Ads Without a Profile

06:43 - Setting Up and Running TikTok Ads

09:08 - TikTok Shop for Merchandise Sales

10:19 - Generating Leads through TikTok Ads

14:10 - The Importance of Testing and Budgeting for TikTok Ad Campaigns

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