50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics.
I dive into the story of Troy Murphy of the Golden State Warriors.
Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft.
However, a deeper analysis of the data revealed that most of his rebounds came from three-pointers, and he wasn't as effective in the paint. The story highlights the importance of understanding the cause and effect of marketing strategies using data and getting a holistic view of the data to make informed decisions.
Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams.

Takeaways

• Understand the cause and effect of your marketing strategy using data.
• Get a holistic view of your data and dig deeper to gain more insights.
• Interpreting data is essential for managing budgets and making informed marketing decisions.
• Weak data analysis can lead to ineffective ticket sales and marketing strategies.

Chapters

00:00 - Introduction

01:16 - The Story of Troy Murphy

05:05 - The Use of Data in 2005

06:58 - The Impact of Three-Pointers

08:53 - Troy Murphy's Performance

09:47 - Takeaway 1: Understand Cause and Effect

10:15 - Takeaway 2: Get a Holistic View of Data

12:37 - Conclusion

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