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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success
Manage episode 382453724 series 3467449
Jeremy Neisser द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jeremy Neisser या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:
1. How he leveraged free TV coverage
2. How he used videos on social media to increase ticket sales
3. Selling out games at a community college
Takeaways
- Schedule games on Saturdays to make them appointment viewing for fans
- Create a strong fan experience to increase attendance
- Engage with the community and leverage relationships with local media for earned media coverage
- Use video content to showcase the team's talent and engage fans
- Focus on improving the fan experience and helping players progress to professional leagues
Chapters
00:00 - Introduction to Lee Nevis and Stockton Cargo
11:43 - Founding the Team and Creating the Brand
32:45 - The Importance of Community Involvement
44:06 - Future Plans and Player Progression
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