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'Come Over October,' A New Way to Think About Wine w/ Karen MacNeil, Ep 92
Manage episode 441827789 series 3377586
Mary Babbitt and Mary Orlin, Mary Babbitt, and Mary Orlin द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mary Babbitt and Mary Orlin, Mary Babbitt, and Mary Orlin या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Do something.
That’s what The Wine Bible author and wine expert Karen MacNeil said to herself when she was thinking about media stories focusing on alcohol’s negative effects - but not the positive communal, cultural, historic and yes, cardiac health aspects of wine.
Now there is a new campaign to bring people back to the table, the communal table, not necessarily the bar.
It is called Come Over October. And today on the podcast, we get the lowdown on this effort and why you might wanna give it a try.
Karen’s brainstorm about wine bringing people together quickly caught on. She enlisted wine communicator wizes Kimberly Noelle Charles, DipWSET, of Charles Communications and Gino Colangelo of Colangelo & Partners to work together fleshing out a campaign and spreading the word.
Karen returns to Sip Sip Hooray (link to her previous episode below). She is joined by Joseph Phelps Vineyards Maison President David Pearson to share with our listeners what Come Over October is - and isn’t (hint: it’s not a wild party) and why it matters.
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