Chris Wallace - Frontline Employees: Your Key to Customer Insight

SIMPLE brand With Matt Lyles

Matt Lyles द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Matt Lyles या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

10M ago 36:08

MP3•एपिसोड होम

In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace.

Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.

Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand.

Here’s what we discuss:

How to move a vision from the C-suite to the frontline team
Why spoon-feeding the frontline is not a bad thing
Why “asking” is a much better strategy than “telling”
How to create evangelists in your frontline employees
How to put your customer insight into action
Why influencing your frontline workers is the best way to influence the customer
How your frontline employees double as your customers’ best consultants
How customer and employee experience tie to your company’s overall brand and culture
How to balance digital experiences with the human touch of the frontline

RESOURCES FROM THIS EPISODE:

147 एपिसोडस

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing