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Shelf Impactors™ and Blue Nectar Design द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shelf Impactors™ and Blue Nectar Design या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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#S2E09 Shelf Impactors™ New Age of Brand Optimism
MP3•एपिसोड होम
Manage episode 263377785 series 1345573
Shelf Impactors™ and Blue Nectar Design द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shelf Impactors™ and Blue Nectar Design या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS Differences - How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal' 2. The Role of Brands - Age of Optimism - How are brands reacting and communicating. - Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection. 3. Creative Focus - What can the Creative Industries expect... - How can we lead and help nuture clients and brands through this uncertain yet innovative time --------------------------------- Additional reference links: Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/ Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/ The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey
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51 एपिसोडस
MP3•एपिसोड होम
Manage episode 263377785 series 1345573
Shelf Impactors™ and Blue Nectar Design द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shelf Impactors™ and Blue Nectar Design या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS Differences - How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal' 2. The Role of Brands - Age of Optimism - How are brands reacting and communicating. - Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection. 3. Creative Focus - What can the Creative Industries expect... - How can we lead and help nuture clients and brands through this uncertain yet innovative time --------------------------------- Additional reference links: Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/ Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/ The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey
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51 एपिसोडस
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