How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant From SAP LeanIX) B2B Marketing Done Right podcast

How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

7d ago 26:45

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Niels van Melick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Niels van Melick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.

Here's what you'll learn in this episode:

Why differentiation is critical in a world of AI-generated content.
How to identify and showcase what makes your company truly unique.
The role of educational content in building trust and authority in niche markets.
The role of customer stories and subject matter experts in creating content that stands out.
Practical tips for building strong relationships with internal experts to fuel your content
strategy.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

LinkedIn http://linkedin.com/in/nielsvanmelick

Website http://leadwave.io

CONNECT WITH MATTHEW:

LinkedIn http://linkedin.com/in/matthewtgrant

Website http://leanix.net

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