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Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)
Manage episode 453579033 series 3567011
Niels van Melick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Niels van Melick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.
Here's what you'll learn in this episode:
• Why breaking down silos is critical for marketing success.
• How to build strong cross-departmental relationships in a remote work environment.
• Tips for working effectively with subject matter experts.
• How A-LIGN transformed their annual report into a company-wide initiative.
• The impact of ungating content on brand awareness and engagement.
• Practical strategies for demonstrating content ROI to executive teams.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH ELIZABETH:
🔔 LinkedIn: linkedin.com/in/elizabethstrickert
🌐 Website: a-lign.com
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