Mortgage02: Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton

Niche Marketing Podcast

The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics to adopt and which to avoid?

Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the "wild west days of internet marketing." Nate began by creating websites for loan types that he didn't even understand, and eventually grew his business into one of the largest private companies in Missouri.

Nate has since moved to San Diego and expanded into other lead generation verticals, such as insurance and attorney lead generation, but still maintains a close relationship with the mortgage industry.

A Few Highlights Include:

1. The digital mortgage lead generation companies, such as Lending Tree, Bankrate, MRC, and Go Banking Rates, are the top-tier providers that offer leads to mortgage brokers or banks.

2. The best providers come with strong brand names, trust symbols, and association memberships, building legitimacy and reliability.

3. The quality of leads from different providers varies, so mortgage brokers must evaluate and position themselves to handle incoming leads.

4. Did you know you can sell mortgage leads to companies that specialize in selling mortgage leads?

5. Sick of paying vendors? Generate your own leads with the right tech, marketing stack, CRM, and content-optimized website.

6. For paid traffic, Facebook remains the go-to platform for mortgage lead generation.

7. What are the most important ingredients for lead generation? Know-how, patience, and a budget.

8. Co-registration, an older internet strategy, offers potential in mortgage lead generation, getting on the back end of flows where finding a new home signals potential financing interest. (In finance, companies like MarketBeat or Motley Fool offer co-registration for emerging stocks, crypto, or NFTs.)

9. Create microsites or landing pages targeting specific niches such as relocation, military, construction flips, or biotech to reach your ideal customers.

10. Boost your organic search by providing valuable content such as a relocation guide to your area, improving your search rankings, and expanding your customer base.

Guest:

Nate Broughton, Vice President of Permanent Equity, is a seasoned entrepreneur and acquisition specialist with a strong focus on digital marketing. He has a proven track record of building and selling successful startups, including a ticket sales platform that achieved $22 million in sales before being acquired. After his success as a founder, Nate moved on to source acquisitions for private equity firms in North America. Currently, he is always on the lookout for companies and business owners who might be interested in joining the Permanent Equity family.

Guest’s Company:

Permanent Equity invests with no intention of selling in family-held companies headquartered in North America. With 12 portfolio companies and a current capital base in excess of $300 million, the firm seeks opportunities to invest in and partner in closely held companies with durable value propositions. The firm's current portfolio includes companies in aerospace, niche construction, manufacturing & distribution, consumer products, ad tech, recruitment, and niche professional services.

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Learn More and Watch Episode 002 in Video Form:

Show Notes for: Advanced Lead Generation Strategies, Paid Ads, Co-Registration, and Organic Search: Mortgage Industry Marketing Part 2 with Nate Broughton