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86. Expanding Internationally In 2024 & Beyond w/ Jana Krekic
Manage episode 378206809 series 3443132
Brand Builder University द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brand Builder University या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
International expansion presents a lot of opportunity for eCommerce brands to grow revenue without having to grow SKU count.
But if you’re not careful it can be a costly exercise and result in missed opportunity.
So in this episode of the Brand Builder Show, we talk to Jana Krekic, founder of YLT Translations.
Jana and her team have helped over 3000 brands expand internationally and are certified industry experts.
In the episode we talked about which marketplaces are worth expanding to (and which aren’t!), best practices for expansion, and what the future might hold for the global opportunity.
Enjoy!
Episode Links
- Find out more about YLT Translations
- Connect with Jana on LinkedIn
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest: Jana Krekic
- 00:54 - Jana’s Background
- 02:17 - Building and Expanding a Team
- 06:05 - Venturing into the European Market
- 13:44 - The Pitfalls of Using Google-Translated Content for Listings
- 19:55 - Effective Management of PPC Campaigns in Europe
- 22:07 - Translating Images for International Markets
- 25:07 - Translating Listings for Marketplaces Beyond Europe
- 31:53 - Insights into the Future of E-commerce, Globally and Internationally
- 34:25 - Strategies for Rolling Out Products in European Markets
- 37:03 - Leveraging Tax and Shipping Services
- 38:11 - Jana’s Recommended eCommerce Services
- 39:44 - Exploring YLT Translations and How to Connect with Them
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