Effective Behavior Change with Lauren Brownstone | Interview

The State of Sales Enablement

In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Lauren Brownstone, an enabler with a wealth of experience and author of "Enabling Enablement: Executing a Strategic Learning and Readiness Function to Launch Your Organization to New Heights." Lauren shares her journey from education to corporate enablement, discusses her multi-faceted definition of enablement, and delves into the importance of behavior change in driving organizational success.

Here are some of the questions Lauren and Jonathan attempted to tackle:

• What is the difference between skills and competencies, and why is this distinction important?
• What is the Kirkpatrick methodology, and how can it be used to measure the impact of enablement?
• How can organizations move from subjective to objective measures of skills and behavior change?
• What are the common challenges in the enablement community, and how can a clearer definition of enablement help address these?
• Why can enablement serve the entire organisation, not just sales?

Connect with Lauren Brownstone:

https://www.linkedin.com/in/laurenbrownstone/

https://www.heartwisedev.com/

Read Lauren's book:

https://www.amazon.com/Enabling-Enablement-Executing-Strategic-Organization/dp/B0CQ17B8R3

Connect with Jonathan Kvarfordt:

https://www.linkedin.com/in/jmkmba/