The Business Of Athlete Sponsorships: Patrick Lemieux

Second Nature

#Sports #Business #Dylan Bowman

5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

about a year ago 1:14:01

MP3•एपिसोड होम

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athletes and partners for mega athletes like Lionel Sanders and Taylor Knibb, to name a few.

Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/

Lemieux Group: https://www.lemieux.group/

Lionel Sanders: https://www.lionelsanders.com/

Taylor Knibb: https://www.instagram.com/taylorknibb/

Kat Matthews: https://www.katrinamatthewstri.com/

Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/

Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid

Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/

T100 Series: https://t100triathlon.com/

Michael Moritz: https://www.forbes.com/profile/michael-moritz/

Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu

BPC:

Athletic Brewing: https://athleticbrewing.com/

Pro Tri News (podcast): https://protrinews.buzzsprout.com/

Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

82 एपिसोडस

The Business Of Athlete Sponsorships: Patrick Lemieux

Second Nature

published about a year ago

साझा करें

MP3•एपिसोड होम

Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/

Lemieux Group: https://www.lemieux.group/

Lionel Sanders: https://www.lionelsanders.com/

Taylor Knibb: https://www.instagram.com/taylorknibb/

Kat Matthews: https://www.katrinamatthewstri.com/

Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/

Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid

Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/

T100 Series: https://t100triathlon.com/

Michael Moritz: https://www.forbes.com/profile/michael-moritz/

Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu

BPC:

Athletic Brewing: https://athleticbrewing.com/

Pro Tri News (podcast): https://protrinews.buzzsprout.com/

Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

82 एपिसोडस

#Sports #Business #Dylan Bowman

सभी एपिसोड

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How The Outdoor Industry's Top Agent Is Redefining Partnerships 1:05:30

3 days ago1:05:30

1:05:30

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The Strategy Behind The Best Brands Using Social Media 1:02:46

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1:02:46

Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life. Show Notes: Darren Rayner: https://www.linkedin.com/in/darren-rayner-8b90384/ Magnafire: https://www.magnafiremedia.com/ Voleurz: https://www.newschoolers.com/news/read/A-Voleurz Content Pyramid Video: https://www.linkedin.com/posts/darren-rayner-8b90384_contentstrategy-digitalmarketing-audienceengagement-activity-7252355122704338944-wk6Z Mountain Gazette: https://www.magnafiremedia.com/work/MG202/ Arc'teryx Case Study: https://www.magnafiremedia.com/work/holiday2024/ Quebec - Finn Isles: https://www.magnafiremedia.com/work/finn-iles-purest-line/ BPC - Brand, Product, Content: Hettas: https://hettas.com/ Rafa Ortiz - Lobster Falls: https://www.youtube.com/watch?v=RlsGHo5Rjh8 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
The Growing Opportunity For Athletes And Brands 1:17:12

10 days ago1:17:12

1:17:12

Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future. Show Notes: Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/ Cadence Media Strategy: https://www.cadencemediastrategy.com/ Zero Draft: https://zerodraft.substack.com/ Freeskier: https://freeskier.com/ Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25 Scott Galloway: https://profgmedia.com/ Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/ Free Solo Film: https://films.nationalgeographic.com/free-solo BPC - Brand, Product, Content: Invisible Rulers (Book): https://amzn.to/3X4e0w9 Everybody Lies (Book): https://amzn.to/41hhJc8 DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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How I Burned Down My Business 1:12:13

13 days ago1:12:13

1:12:13

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1
Playing The YouTube Long Game With Jeff Pelletier 1:19:35

17 days ago1:19:35

1:19:35

Jeff Pelletier is an established filmmaker, content creator and successful agency owner - among many other things. He sits down with Aaron to compare notes on the YouTube journey and provides insights and actionable advice for other aspiring content creators looking to build a community. Show Notes: Jeff Pelletier: https://www.youtube.com/@JeffPelletier Jeff's Website: https://jeffpelletier.com/ BaseTwo Media: https://videoforbusiness.ca/ Billy Yang: https://www.billyyang.com/ Crunchlabs: https://www.crunchlabs.com/ Beau Miles: https://www.youtube.com/beaumiles BPC - Brand, Product, Content: Jenny Tough: https://www.youtube.com/@JennyTough_ Jenny's Book - Solo: https://amzn.to/4jRbcfl DJI Osmo Pocket 3: https://amzn.to/4hQyMap DJI Lav Microphones: https://amzn.to/3EuXO0t Snickers Protein Bars: https://amzn.to/3EqkO0s Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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The Past, Present, and Future of Wild Rye 55:08

20 days ago55:08

55:08

Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode the exhausting rollercoaster of manufacturing, marketing and everything in between as the brand experienced growth. Find out how a Craiglist post became an inflection point for the brand - and where the brand is headed next! Show Notes: Wild Rye: https://wild-rye.com/ Cassie Abel: https://www.linkedin.com/in/cassie-abel-5853787/ Women-Led Wednesday: https://womenledwednesday.com/ How I Built This - Sara Blakely: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160 How I Built This - Whitney Wolfe: https://podcasts.apple.com/us/podcast/bumble-whitney-wolfe-2017/id1150510297?i=1000436036734 Tory Burch Foundation: https://www.toryburchfoundation.org/ Title Nine: https://www.titlenine.com/ BPC - Brand, Product, Content: Salomon QST Skis: https://www.salomon.com/en-us/shop/sports/alpine-skiing/skis/freeride.html Eliot Jackson - "Ode To LA": https://www.youtube.com/watch?v=LDthZQI7G4c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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Exploring Media Business Models With Simon Freeman 1:24:19

24 days ago1:24:19

1:24:19

Founder and publisher of Like The Wind magazine, Simon Freeman, joins the podcast to talk about media models and the different approaches that are available to explore for media operators. Show Notes: Like The Wind: https://www.likethewindmagazine.com/ Mario Fraioli: https://themorningshakeout.com/ Surfers Journal: https://www.surfersjournal.com/ Jonathan Levitt Podcast: https://www.youtube.com/watch?v=K4GWhpYsx48 The Rebooting: https://www.therebooting.com/ Wirecutter: https://www.nytimes.com/wirecutter/ Matt Trappe's Article: https://substack.com/home/post/p-155444935 Red Bull Content Pool: https://www.redbullcontentpool.com/ BPC - Brand, Product, Content: Sponsor Magnet (Book): https://amzn.to/4hFkxoT The Purple Runner (Book): https://amzn.to/3EoBBkI American Football: https://www.nfl.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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What Business Are You Building? 1:03:41

27 days ago1:03:41

1:03:41

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1
Why Skratch Is Not For Sale 1:06:51

4 weeks ago1:06:51

1:06:51

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1
The Mindset We're Bringing Into 2025 1:05:03

5 weeks ago1:05:03

1:05:03

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1
Comparing Notes With A Competitor 1:09:58

5 weeks ago1:09:58

1:09:58

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1
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6 weeks ago1:07:05

1:07:05

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1
The Past, Present and Future of Corrine Malcolm 1:13:02

6 weeks ago1:13:02

1:13:02

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1
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7 weeks ago53:58

53:58

Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube channel, there are some visuals that you don't want to miss! Show Notes: Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Pit Viper Website: https://www.pitviper.com Pit Viper Instagram: https://www.instagram.com/pit_viper/ Chuck Mumford: https://www.instagram.com/buckmanford/?hl=en Chris Garcin: https://www.linkedin.com/in/garcin/ Kickstarter - Pit Viper: https://www.kickstarter.com/projects/pitviper/the-pit-viper-revolution Kirt Voreis: https://www.instagram.com/kirtvoreis_allride/ (Ian Gates) KRDG Law Firm: https://krdglaw.com/ Pit Viper Synthesizer: https://www.pitviper.com/collections/the-synthesizer Gronk x PV: https://www.pitviper.com/products/the-gronk-merika-2000?variant=40403320340574 Larry Enticer: https://www.instagram.com/larryenticer/ Dirty Soda Recipe: https://www.instagram.com/pit_viper/reel/DCxMplxStik/ BPC: ProLab One Flush Septic Tank: https://amzn.to/3WdCLFy Second Mountain (Book): https://amzn.to/4gQpLhr American Denim (Matt Sharkey's Book): https://amzn.to/429r7zj Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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Launching An Outdoor Brand 1:16:52

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