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Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Show Notes:
Allison's website: https://www.allisonmary.com/
Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/
Allison's Substack: https://notaconversationalpace.substack.com/
Whoop: https://www.whoop.com/
Oura: https://ouraring.com/
Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Sara Vaughn: https://www.youtube.com/@smevaughn
Mali Noyes: https://www.youtube.com/@malinoyes
BPC - Brand, Product, Content:
Saucony x Minted: https://mintednewyork.com/products/speed4
Salomon x Kith: https://kith.com/collections/salomon
Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe
Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 एपिसोडस
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Show Notes:
Allison's website: https://www.allisonmary.com/
Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/
Allison's Substack: https://notaconversationalpace.substack.com/
Whoop: https://www.whoop.com/
Oura: https://ouraring.com/
Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Sara Vaughn: https://www.youtube.com/@smevaughn
Mali Noyes: https://www.youtube.com/@malinoyes
BPC - Brand, Product, Content:
Saucony x Minted: https://mintednewyork.com/products/speed4
Salomon x Kith: https://kith.com/collections/salomon
Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe
Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 एपिसोडस
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।