Don't Let The Sun Go Down On Me with Camille Clemons

Rethink The Way You Sell

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

This is an enhanced audio version of the Deeper Thought post Don't Let The Sun Go Down On Me by Camille Clemons including an interview with the author. Think of your favorite live music memory and ask yourself this, "What if the performers had half-assed it?" Would it still be your favorite music memory? Of course, not. Every sale is a stage on this edition of Deeper Thought.

FULL TEXT

---

Don't Let the Sun Go Down on Me

I've long believed "how you do anything is how you do everything". Tonight, the concept played out in reality as I relived Elton John's guest performance with George Michael's rendition of Don't Let the Sun Go Down on Me.

George Michael held a concert at the historic Wembley Arena in London closing the show with a familiar song and the crowd roared. As things unfolded and the bridge approached, the crowd had no idea the surprise about to be unveiled.

In a shadowy corner of the stage, an icon waited for the queue and when the bass drum hit, magic unfolded.

Could you imagine if they had half-assed it that night? What if they hadn't performed like it was their last show? What if they hadn't taken those risks? What if they just followed the scripted song? What version would we belt out when the familiar song came on the radio today? Would it have stood the test of time like the one we know from that night in 1991?

If you distill it down, the lessons we can take from musicians are interesting parallels drawn against those of us who live and breathe on a daily basis in the profession of sales.

The passion, the charisma, the swagger. It is all essential.

Every day, it is our charge to engage our clients & prospects like there is no tomorrow. To take risks because, well, what's the worst that could happen? To not try to fit the prospect in to our pre-scripted remarks, rather listen intently - drawing on our experiences to help them find the answer the questions that solves their problem.

Mindset plays a big role in our ability to put everything else, all of the external distractions aside, and engage in the moment. The performer and the audience. You and your prospect. Compartmentalization is essential, focus, imperative. Seize the moment because, as we know, how you do anything is how you do everything.

Subscribe to Deeper Thought on Soundwise