Leveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media Expert
Manage episode 400065977 series 3505701
Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.
Some of the topics we cover include:
- Using technology, data, and UX optimisation to gain a competitive edge
- The benefits of customising your own media network
- The challenge of achieving consistency in the retail media space
- What lies beyond the horizon in retail media
- Leveraging customer experience and funding performance marketing
This podcast is brought to you by Platform 195.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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