Exploring the Revenue Potential in the Retail Media Market with Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital
MP3•एपिसोड होम
Manage episode 376935175 series 3505701
Stuart Adamson and Platform 195 द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Stuart Adamson and Platform 195 या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.
The retail media touchpoints we cover include:
- Peter’s backstory and his expertise in media
- A closer look at the power and value of retail media
- The adoption of retail media across industries
- The trend of companies adopting a full-funnel nurturing approach
- Challenges in the brand spend reaching the retailers
- How retailers are leveraging the strength of their in-store audience
- Using data targeting to leverage the offsite audience
- Advice for brands wanting to enter the retail media space
Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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