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Trackable Marketing…That Costs Very Little Money
Manage episode 343442662 series 2889377
Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Roger Beaudoin
Founder of Restaurant Rockstars Podcast and Educational Platform, Operator, Author, Consultant
Trackable Marketing…That Costs Very Little Money
What’s old becomes new again.
In spite of the most amazing marketing technology available to businesses out there, good ol’ fashioned grass roots campaigns are still very viable. In fact, in a digital world with online relationships, the face-to-face efforts can be refreshing and nostalgically cool.
Exclusive coupons, loyalty clubs, scratch offs, kickbacks and partnerships are all still on the table, and it takes almost nothing to get them going.
And, with every tactic of this ilk, the tracking is very, very easy.
Why tracking?
Well, you want to know if your efforts were effective. If you see a lot of the coupons, scratch offs and referral cards in your cash drawer after a shift, you now have a finite measure of just how popular each campaign was. If popular, run it back. If not, move on.
Also, with these sorts of things, you know exactly what guests leveraged your offer(s), what they ordered, how much they spent and whether or not they brought friends!
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Check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag
Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/
David Ross https://www.linkedin.com/in/david-ross-b6b39175/
Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/
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