The Power of First Impressions: Winning Trust from the Start

Real Estate Training & Coaching School

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Please enjoy this Encore Presentation!

Real Estate Agents: We've all heard the famous and true saying: "You never get a second chance at a first impression." Many studies have shown that the average person forms a lasting impression about another person after between 2 seconds and 2 minutes.

Think of the last person you met...what was your first impression of them and why? What do you remember about that encounter? Was it positive, negative, or neutral? Do you recall what they do for a living, their full name and if they have kids, and where they live? If not, perhaps they failed to make a great first impression. What would they say about you?

Other studies show that most real estate clients use the first agent they meet, so I'm sure you'll agree that this is something to work on and really curate. This is something about real estate that you CAN control.

Your job now is to take a look at what your first impressions are both online and in real life. Howard Brinton used to call these 'Moments of Truth', or split-second judgments that the public makes about you. Are you friendly, trustworthy, professional, and knowledgeable or are you someone they casually meet and forget the next second?

Make a list of all of your potential points of contact or first impressions with the public:

Online: Facebook / Instagram / Linked In / What's App / Your Website / Your online real estate profiles on Zillow, Realtor.com, your broker's website, your digital newsletter, and marketing campaigns, and any other apps you use.

Make sure to look at your credit card statement to capture any profiles you signed up for and forgot about.

Offline: Your Voicemail message, your sign, your home brochures, your car, your handshake, your directional signs, and how you dress.

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