The Anatomy of an Effective Blog Post | Ep. 13

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2y ago 18:58

MP3•एपिसोड होम

Writing a successful blog post isn’t only about the content provided. To be effective, it must also follow a specific layout or anatomy. We hear you- more stuff to remember. *collective eye roll and deep sigh

But not to worry, because we want to give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience).

We’ve said this before, we’ll say it again: when Google and your visitors are happy, you get more leads, more sales, more patients, more of all the things you want. So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts.

Here’s what you can expect to take away from this episode:

Things you must know before you start writing your blog post
Best blog post length
Why your blog post title matters
Why subheaders are vital and how to use them
The anatomy of your blog post
And more

Show Notes:

[00:02:10] What do I need to know prior to writing a blog post? Buyer persona! This is essential. You can’t write to all the people all the time.
[00:03:00] Does blog post length affect its success? Oh, yeah, it does. Longer posts with excellent content generate higher performance.
[00:06:38] How do I get my title to grab the attention of my reader? Use keywords, trigger words, numbers, and more for a great title.
[00:09:44] What’s an easy way to determine my subheaders? Utilize your outline, your introduction, and your bullet points.
[00:10:59] How does a blog post’s anatomy mimic a book’s? Order and organization!
[00:11:55] What makes up the copy under my H-2 subheaders? Think links, short sentences, more formatting for readability (yes, we’re looking at you, H-3s).
[00:13:26] Do I need visual elements in my blog post? Hard yes.
[00:14:23] Do I need a call to action (CTA)? Clinic owners, you ALWAYS need a CTA.
[00:17:08] What are other ways I can increase my online presence? Check out our free masterclass 5 SEO Secrets to Owning the First Page of Google Without Buying Ads.

Selected links and other resources related to this episode:

⚡ Free Workshop + Bonus ⚡
Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn
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#Business #Marketing #Chiropractic Marketing #Marketing For Clinics #Medical Website Marketing #Physical Therapist Marketing #Healthcare Marketing #Digital Marketing #Healthcare Seo #Clinic Marketing #Clinic Seo #Entrepreneur #Darcy Sullivan #Market Strategist #SEO Expert // Propel Marketing #SEO #Local SEO