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Chiropractic Marketing

Patrick MacNamara

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The Chiropractic Marketing Podcast is an on-demand talk radio show hosted by Dr. Patrick MacNamara that covers internet marketing best practices for chiropractors. Learn more over at ChiropracticMarketingPodcast.com.
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ChiroCandy: THE Chiropractic Marketing Podcast

Billy Sticker: Author, Chiropractic Marketer and Business Coach

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Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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The Clinic Chiropractic Podcast has been created to help chiropractors effortlessly grow their practices, reveal the secrets to chiropractic marketing that will always drive an abundance of new patients to your office, and how to always thrive regardless of the economy. I'm known as The Effortless Clinic Coach because I'm the chiropractic coach that teaches you how to truly EFFORTLESSLY grow your practice so that you can service as many patients as you like while enjoying the lifestyle that ...
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On this episode, we’re exploring chiropractic care for older adults with musculoskeletal complaints. We unpack the huge opportunities and challenges, discuss vital communication strategies, and explore how collaboration can elevate your practice. Episode Notes: The chiropractors' dilemma in caring for older patients with musculoskeletal complaints:…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares why scaling your chiropractic practice might not always be the best path to sustained growth, happiness, and fulfillment.. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or les…
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In today's jam-packed episode, we're diving into a groundbreaking study from Chiropractic & Manual Therapies that reveals how just one session of spinal manipulation can reduce local pain sensitivity in individuals with chronic low back pain. Episode Notes: One spinal manipulation session reduces local pain sensitivity but does not affect postural …
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Today's episode explores research examining the impacts of manual manipulation—from chiropractic adjustments to massage therapy—on gait patterns and overall movement. We’ll summarize the study’s findings, discuss clinical applications, and highlight key takeaways to enhance your practice. Episode Notes: Effect of manual manipulation on mechanical g…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares advanced strategies to optimize your google business profile for chiropractors. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot …
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In today's episode, we've got some compelling new research from the European Spine Journal focusing on thoracolumbar fascia, chronic low back pain, and idiopathic lumbar scoliosis. We'll dive into how ultrasound technology is used to uncover critical findings that could impact chiropractic practices worldwide. Episode Notes: Thoracolumbar fascia an…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares 5 weekly actions chiropractors can do to dominate Google's 3-pack. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertisin…
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This episode explores recent clinical practice guidelines and how they impact patient care. We break down key recommendations for chiropractors from active therapies to self-management techniques. Episode Notes: Recent clinical practice guidelines for the management of low back pain: a global comparison The Best Objective Assessment of the Cervical…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara talks about the importance of using YouTube to grow your chiropractic practice. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on adve…
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Today, we’re diving into breakthrough research on the immediate effects of integrative health modalities for patients with moderate to severe symptoms. We’ll explore how chiropractic care, alongside other evidence-based treatments like acupuncture and massage, can substantially improve pain, stress, and anxiety levels. Episode Notes: Immediate Effe…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara talks about why chiropractors should follow the Rule of Ones when running marketing campaigns for their chiropractic practices. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less …
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Today, we’re diving deep into the fascinating world of the lumbar multifidus, a crucial muscle in the lower back that plays a significant role in spinal stability and pain management. We'll explore a recent study that examines the multifidus’ impact on treatment outcomes for those suffering from low back or leg pain. Episode Notes: Chiropractic spi…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara introduces the best chiropractic marketing automation solutions available for chiropractors to use in today's digital landscape. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less…
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In this week's episode, we dive deep into a groundbreaking study that shows how chiropractic care can significantly reduce tramadol prescriptions in adults with radicular low back pain. We explored how tramadol, an atypical synthetic opioid, is often prescribed and the implications of that, contrasting it with the benefits and effectiveness of chir…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara recommends that chiropractors read 'Profit First' by Mike Michalowicz. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising D…
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Today, we dive deep into a comprehensive study spanning 10 years, which investigates the effects of spinal fusion surgery without decompression on patients with cervical spinal degeneration. This groundbreaking research sheds light on spinal instability as both a cause and effect of degenerative spinal conditions, challenging long-held beliefs abou…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares how to effectively capture email addresses using niche-specific landing pages. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot o…
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In this episode, we dove into intervertebral disc pathology and how our understanding of it has evolved. We covered critical insights on risk factors, from genetic predispositions to environmental impacts like occupation and smoking. Plus, we shared actionable prevention tips you can use to help your patients avoid disc issues. Episode Notes: Risk …
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares why chiropractors should focus on capturing email addresses. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising Don’…
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This week, we uncover groundbreaking research on lumbar adjustments and escalated spine care. We delved into the crucial implications for patient care and highlighted the significant impact of spinal manipulation therapy. Plus, we explored the key findings of a cohort study and its relevance to your practice. Episode Notes: Dosing of lumbar spinal …
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In this episode, we dove deep into the comparative effectiveness of cervical and thoracic spinal thrust manipulation for cervicogenic headaches. The randomized controlled trial revealed that cervical adjustments significantly reduced headache frequency and disability levels. We also discussed the impact of thoracic adjustments and conventional ther…
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Tune in to discover the latest information about the psychology of sports rehab chiropractic. Whether you are treating weekend warriors or pros, understanding how psychology influences the healing process is critical to achieving the best clinical results. Episode Notes: Canada-based sports chiropractors’ attitudes, beliefs, and practical applicati…
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New research highlights the best modalities for the non-surgical management of radiculopathy. Tune in to todays episode and discover new details about how disc herniations happen, and how your patients can best find relief. Episode Notes: Non-Surgical Approaches to the Management of Lumbar Disc Herniation Associated with Radiculopathy Interested in…
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If you perform ROM, or range of motion, testing in your practice, you'll want to tune into today’s episode were I explore the future of ROM testing with Orri from Neck Care. NeckCare provides physicians, physical therapists, and chiropractors with an FDA-listed solution for accurate and reliable neck assessments and exercises. Episode Notes: Click …
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Are you ready to build referral relationships? On todays episode we dive into the key strategies in the new, 2nd Edition, of Marketing Chiropractic to Medical Doctors. Episode Notes: Click here to get a copy of Marketing Chiropractic to Medical Doctors on Amazon: https://www.amazon.com/dp/B0CWRBYZVD Interested in ShockWave technology? I built a pra…
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In today's episode, I chat with Paul Timko of Stopain Clinical. We dive into how topical analgesics work, why formulation matters, and how Stopain is more than just a product company; it is an extension of your practice. Episode Notes: Get exclusive access to a special Stopain starter pack only for EBC Listeners here: https://stopa.in/ebc Intereste…
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Discover the latest research that highlights the shocking referral patterns of primary care doctors when dealing with patients who are struggling with low back pain. This episode contains critical information about how the doctors in your community decide when and where to send patients. Episode Notes: Appropriateness of specialized care referrals …
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Recurrent disc herniation after a lumbar discectomy can be a challenging situation that leads to more aggressive interventions and potential fusion. On today's episode, we explore an important new study that analyzed the rate of recurrence as well as additional complications of lumbar surgery. Episode Notes: Management of recurrent lumbar disc hern…
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Your chiropractic website doesn't need to be complicated or expensive to be highly effective. In today's episode, I interviewed Jon Morrison of Clinic Sites to discuss how they use AI to build chiropractic websites faster and cheaper than ever before. Episode Notes: Learn more about Clinic Sites here. Get a good night's sleep with our Adjustable Ch…
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In today's The Clinic Podcast, I'm going to reveal how to create your chiropractic patient intake form that will turn your consults into highly motivated consults to undergo your care! PLUS... I'm going to uncover THE BEST FONT to use to not only make your patient intake forms more effective, you'll want to use it to present your fees and treatment…
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Why do some people choose opioids for chronic pain while others choose integrative care (including chiropractic)? On today's episode, we explore new research around the factors that affect how people with chronic pain choose various modalities to find relief. Episode Notes: Engagement in Integrative and Nonpharmacologic Pain Management Modalities A…
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In this episode of The Clinic Chiropractic Podcast, I'm going to reveal the 7 habits of highly successful chiropractors and I promise if you incorporate these 7 habits, you too can achieve your dream clinic! To get all the information on how you can create your own viral testimonial with my proven system, find out how you can enroll in my Effortles…
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This episode delves into effective strategies for writing compelling case notes that highlight your unique expertise, elevate patient results, and capture the attention of other medical professionals. Join us as we explore proven methods you can excel in building strong referral networks. This podcast is your guide to establishing yourself as a go-…
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Discover how chiropractic beliefs regarding a biomedical vs biopsychosocial model affect the use of imaging in practice. Episode Notes: Is the use of diagnostic imaging and the self-reported clinical management of low back pain patients influenced by the attitudes and beliefs of chiropractors? Get a good night's sleep with our Adjustable Chiropract…
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As you probably already know, my FB ads go viral virtually EVERY SINGLE TIME and drives a FLOOD of new patients through my door every day. In fact, my ads work so well, that FB lowers the cost of my ads and gives them more exposure AND... because of that, I actually decrease my marketing spend over all because I get so many consult bookings! Hope t…
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A lumbar discectomy does not guarantee a "fix" of a disc herniation. Up to 12% of people will have another operation within 24 months for the same disc herniation. However, exciting new research shows that spinal adjustments can cut that re-operation rate in half! Episode Notes: Association between spinal manipulative therapy and lumbar spine reope…
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Skeptical consults can be a real drag and hard to close, but in today's The Clinic - Chiropractic Podcast, I'm going to reveal the secrets to easily converting even the most skeptical consults into your new patients! For more information about my coaching an my online courses (and how you can enroll in my Effortless Clinic Build Course), simply go …
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Discover how the inflammatory profiles of patients with chronic and acute low back pain can be influenced by a spinal adjustment on today's episode. Episode Notes: Effects of spinal manipulative therapy on inflammatory mediators in patients with non-specific low back pain Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow…
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In this episode of The Clinic Chiropractic Podcast, I'm going to share with you the 5 Things I Wish I Knew Before I Opened My Chiropractic Office. If you're a new doctor, about to graduate, or you're an experienced chiropractor, you're not going to want to miss out on what I'm about to reveal to you because it's going to help you get a running star…
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[IMPORTANT] Watch this video before watching any other episodes! When you hear my story, my struggle and how fast I was able to grow my office, you're going to realize just how effective my system is and how easy it will be for you to implement and EFFORTLESSLY GROW YOUR PRACTICE. In The Clinic Chiropractic Podcast, I'm going to reveal my clinic bu…
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Pressure Pain Threshold testing is one of the most common ways researchers quantitatively measure pain. What can we learn from this pain measurement that can be applied to our clinical approach and communication? Find out on today's episode. Episode Notes: The reliability of pressure pain threshold in individuals with low back or neck pain: a syste…
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Why do people believe they have low back pain? A new study looked at the perceived causes of low back pain, and their findings can help us with our patient communication to drive better results. Learn all about it on today's episode. Episode Notes: What do people believe to be the cause of low back pain? A scoping review Get a good night's sleep wi…
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There are many different approaches and practice styles in chiropractic. This week, we highlight a new study that surveyed the current state of chiropractic, including how chiropractors approach their exam, treatment, and general views on healthcare integration. Episode Notes: Associations between demographics and clinical ideology, beliefs, and pr…
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Sleep is critical for your overall health and well-being. On today's episode, we dive into the science of sleep with Dr. Michael Pound of Alignasleep, the best pillow recommended by chiropractors. Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow. Designed with your comfort in mind, this pillow supports yo…
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After personally struggling early in my career and now connecting with tens of thousands of chiropractors, I've identified 3 primary factors for success (or failure). Tune in and receive actionable advice about how to avoid the struggle and supercharge your success. Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Conto…
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With a Virtual CA, you will never miss another new patient call. Tune in this week where Dr. Allen Miner (CEO of Chiro Match Makers) and I discuss how a Virtual CA can revolutionize practice. Episode Notes: Schedule a call to learn more about having a Virtual CA by clicking here- https://chiromatchmakers.com/schedule-a-call-hire-a-virtual-ca/ Get f…
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Discover our step-by-step journey that will supercharge your patient reactivations and much more. In this powerful Fast Money Patient Reactivation Training, you’ll uncover how to automate your past patient reactivations. Get access for free for a limited time! Episode Notes: Get free access to the Fast Money Patient Reactivation Training for a limi…
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Fascia is a critical component of how we move and function, yet little is known about how it contributes to pain patterns. On today's episode, we explore a new study that highlights how fascia therapy can improve range of motion, reduce pain, and improve function for people with neck pain. Episode Notes: Get a good night's sleep with our Adjustable…
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Take control of your patient visits using the AIDET framework. Not only will this framework provide a better patient experience, but it will also help you streamline your patient visit times and improve your operational flow. This is a must listen! Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow. Designe…
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A new study analyzed the treatment and response factors during spinal adjustments of the lumbar spine. This unique research highlights the benefits of spinal manipulation while reinforcing what we've learned from previous studies. Lots of clinical pearls! Episode Notes: Treatment and Response Factors in Muscle Activation during Spinal Manipulation …
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