Episode 151: The Membership Mindset - Robbie Kellman Baxter

Predictable Prospecting's Podcast

Marylou Tyler द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marylou Tyler या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4y ago 39:37

MP3•एपिसोड होम

Over the years, it’s become more and more obvious that the subscription model is a viable business model for any number of products and services. How can you develop a membership mindset? What can successful subscription models teach you about sales? Today’s guest is the expert on the subject. Listen in to hear from Robbie Kellman Baxter, author of The Membership Economy and the new book The Forever Transaction. In today’s episode, Robbie discusses her background and qualification, what she knows about cultivating good customers, and what listeners can do to get started on a membership mindset.

Episode Highlights:

How Robbie came to be an expert in her subject
Parallels to the SAAS world in Robbie’s process
B to C companies vs B to B companies
How Robbie decided to write her book
Where to get started with a membership mindset
Indicators of good customers
Putting customers on a path to success
Whether surveys important at looking at where clients are
Top three things listeners can do to get started
The difference between customer support and customer success

Resources:

Robbie Kellman Baxter

The Forever Transaction

160 एपिसोडस

#Science #Marylou Tyler #Social Sciences #Sales #Business #Marketing