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2024 Relevance Report Discussion: Welcome to AI
Manage episode 388295465 series 2756647
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.
Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 एपिसोडस
Manage episode 388295465 series 2756647
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.
Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 एपिसोडस
सभी एपिसोड
×1 The evolving world of PR & Comms, with Pilaar Terry 40:38
1 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan 33:38
1 Strengthening workplace culture through communication, with David Michaelson, PhD 35:38
1 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg 26:47
1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman 36:40
1 2024 Relevance Report Discussion: Welcome to AI 57:20
1 How AI is transforming the future of PR and communications 25:58
1 PR & Its Role in Mental Health Support 40:04
1 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement 35:19
1 Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly 39:05
1 Driving Corporate Activism with Lyft's Dominic Carr 26:32
1 Building With Purpose: Elyse Cohen of Rare Beauty 29:26
1 Combating Media Bias with Vanessa Otero of Ad Fontes Media 32:46
1 Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber 34:23
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