The Future of Corporate Activism

PR Future, the USC Center for Public Relations Podcast

As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and supporting social justice issues:

• K. Corley Kenna, head of communications and policy, Patagonia
• Dominic Carr, vice president, communications, Lyft
• Elyse Cohen, vice president, social impact and inclusion, Rare Beauty
• Sean Greenwood, director of PR and communications, Ben & Jerry’s

The discussion followed the release of our 2022 Global Communication Report on the topic, which can be found at annenberg.usc.edu/gcr. You can find the full video replay, including Fred Cook's presentation and student Q&A on our YouTube channel — bit.ly/USCCPR_YouTube.

We'll be back after our summer break with a new season of conversations about our industry, or sooner if news warrants. And congratulations to our founding producer, ZaZu Lippert, on graduating with honors from USC this week! Follow her at zazulippert.wordpress.com.

A production of the USC Annenberg Center for Public Relations at the University of Southern California.