The Science of Skin: A Journey to Vegan Skincare Innovation ft. Dr. Zehra Murthy

Plant Based On Fire

🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿

🌱👩‍⚕️ Today, Bryan interviews Dr. Zehra Murthy, Ph.D., a molecular biologist with over 40 years of experience and the founder of Belfiore Herbal, a vegan and botanical-based skincare brand.

🧬🌿 Dr. Murthy shares her journey from academia to entrepreneurship, explaining how her deep understanding of human cell biology and passion for plants led her to create a skincare line rooted in scientific principles.

📈♻️ The episode delves into the challenges and triumphs of building a business, the science behind Belfiore Herbal’s products, and the brand’s commitment to ethical sourcing and sustainability.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:05 Zehra's Journey and Creation of Belfiore Herbal

05:21 Challenges in the Skincare Industry

08:10 Using Synergistic Ingredients and Avoiding Synthetic Chemicals

13:20 Giving Back and Supporting Women in Ghana

16:15 Advice for Entrepreneurs and Scientists

21:26 Expanding the Business and Future Plans

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🔗 Useful Links:

• Website: www.belfioreherbal.com
• Instagram: www.Instagram.com/belfioreherbal
• Facebook: www.facebook.com/belfioreherbal

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