Customer research driving sales with Ryan Paul Gibson at Content Lift

Pipeline Meeting - Marketing Podcast About Sales

Intro CRM and Harris Kenny at Intro CRM द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Intro CRM and Harris Kenny at Intro CRM या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 13:31

MP3•एपिसोड होम

Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck.

He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are navigating uncertain times right now.

Ryan also contextualizes this type of work and shares examples like The Mom Test by entrepreneur and writer Rob Fitzpatrick.

Jump ahead with the following chapter markers:

(00:00) - Intro
(00:28) - De-risking marketing
(01:27) - Arguing for your budget
(03:12) - Aligning with sales
(05:18) - Customer research
(08:39) - Beyond personas
(10:39) - Research amidst uncertainty
(13:16) - Outro

Find Ryan Paul Gibson on LinkedIn: https://www.linkedin.com/in/ryan-paul-gibson/
Learn more about content lift: https://contentlift.io

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#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM