Content marketing that helps sales with Ashley Guttuso at Audience Ops

Pipeline Meeting - Marketing Podcast About Sales

Intro CRM and Harris Kenny at Intro CRM द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Intro CRM and Harris Kenny at Intro CRM या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 14:58

MP3•एपिसोड होम

Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful.

Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these days when it comes to SEO.

Then she introduces the serving vs. selling framework and how this can be applied to product and content marketing. Ashley includes a detailed approach for ensuring that you're always talking to customers to better identify, understand, and resonate with your ICP.

Jump ahead with the following chapter markers:

(00:00) - Int ro
(00:28) - Content worth creating
(04:38) - Content that serves
(06:23) - Connecting content with sales
(07:54) - Talking to customers
(11:15) - Messaging to your ICP
(14:44) - Outro

Find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/

Learn more about Audience Ops: https://audienceops.com/

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#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM