Unicorn Latina Taking the Cannabis Industry By Storm with Christine De La Rosa, EP #121

Peter O. Estévez Show

I met Christine recently at SXSW when she spoke on a panel about the cannabis industry. I was so impressed with her knowledge of the industry and her energy that I knew I wanted her to share her wisdom on the show.

Christine is the founder and CEO of the People’s Ecosystem Company. She was recently named one of the cannabis leaders who will shape the industry in 2022. In 2021 she was on the list of the top 10 women to watch for in the industry. In 2020 she was named one of the 35 most influential women in the cannabis industry. She spent the last 20 years working in systems, database, and telecom, and throughout her career she has been a social entrepreneur, focused on local communities. A debilitating disease is what took her into the cannabis industry and she is now a leader in the space.

You will want to hear this episode if you are interested in...

• How Christine’s lupus diagnosis and the failure of synthetic medication led her to cannabis (2:31)
• How she found her place as cofounder of the People’s Ecosystem(10:29)
• How the People’s Ecosystem helps businesses and people (14:27)
• The importance of financial literacy in preparing the next generations for success (21:18)
• How safe banking has been the biggest resistance in the cannabis industry (27:07)
• The importance of being with people in a physical space to build community (33:58)

Resources & People Mentioned

• The People’s Ecosystem
• National Cannabis Industry Association

Connect with Christine

• On Instagram
• On Twitter
• On LinkedIn

Connect With Peter O. Estévez

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