“Managing The Mental Load” with Verity Tuck

Not Super. Woman

Book Week dress up day, gold coin donation day, Parent teacher interviews, Sally performing in school assembly, Jack’s birthday party and Charlie’s basketball match.. all in one day!

Then add in your work schedule, the household management and general family and parenting planning.

When and how did our lives get so overloaded?

The daily to do list as a parent has become extreme, as opportunity, technology and pace have sped up over generations.

For the majority this falls mostly on the mum, and whilst the kids are at school, and really until their self sufficient adults, it doesn’t end.

Verity Tuck, a woman and mum, that managed to successfully build up and ultimately sell her online same day flower delivery service LVLY, decided to stop and smell the roses for a while after the sale of her first start up.

Verity moved her family North of Australia to be beachside and try a new hand at life after what was an exhaustive process of selling her start up.

It was during that time that two things happened, Verity’s daughter had started school and what was already a juggle of Whatsapp groups, child care and kids activities, increased tenfold with school commitments and Verity and her husband Mike who were already feeling pinch of parental pressure, felt it creep up to a new level.

All the while, whilst taking time out of being the engine room of a business, Verity could feel the fire in her belly to do something in the start up world again, and felt driven to tackle what she could feel was the cause family life chaos and tackle a cure for the mental load with new technology.

The saying ‘it takes a village’ is fact for people raising children, but not all of us have access to that village, so in the new world of technology, Verity and her husband Mike, were ready to build the village via tech, and support the overwhelming mental load of parents.

Rebecca Bull – Creator / Executive Producer / Co-Host

Zoe Weir – Co-Creator / Co – Host

Sophie Jackson – Producer

Social Media – Naughty Nancy Social Media Agency

Website / Brand Design – Foster Creative

Video Editor – Luke Morgan

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