Gutsy and Groundbreaking by Design (ft. Kathryn Frankson | Global Director of Marketing | Money20/20)

No More Bad Events

Title:

Gutsy and Groundbreaking by Design (ft. Kathryn Frankson | Global Director of Marketing | Money20/20)

Bio:

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After many years of selling exhibition space and sponsorships, Kathryn held a 15-year tenure with event juggernauts UBM and Informa as Director of Event Marketing. Kathryn now leads the global marketing efforts for Money20/20 with a focus on best-in-class brand campaigns and experiential storytelling.

Opening Quote:

"So that really, that culture of ideation and safe space and, yes, the end has unlocked huge ideas that are in a year ahead or a five-year roadmap or things. You know, the show is happening in three weeks, and we're like, oh, my God, that is such a cool build. Let's add that in there. We can totally do that."

Summary:

In another engaging episode of No More Bad Events, Scott chats with Kathryn Frankson, Director of Global Events for Money 20/20 - the world’s biggest and most influential gathering of the global money ecosystem. Sounds serious, right? Well, that is it, but when you have Kathryn at the helm, things can get quite unconventional.

Kathryn and her team take every opportunity to underscore the value of genuine conversations and every opportunity to include diverse ideas in marketing campaigns. Innovative and integrated approaches are critical to delivering meaningful value to attendees and sponsors. And with that in mind, she never fails to entertain concepts that seem out of the ordinary. As long as they align with the objectives and needs of the audience, she is all in. Campaigns like Sex, Drugs and Rock & Roll, and Who the F Knows, and Be Like Drew get noticed.

Her team thrives on a culture of collaboration, ideation, and innovation. And she does none of that without embedding herself in the industry to understand what's needed so that she can formulate the story and help curate it with the right voices and devices.

Her gutsy and thorough strategies foster vibrant environments where groundbreaking approaches come to life to generate success. Bottom line… it’s got to be human-centric. It’s got to start with a conversation. Going full circle… next up on Kathryn’s docket is Human X Machine. It's the Money 20/20 USA Conference concept that recognizes our increasingly intelligent machine counterparts. Of which the world is all abuzz.

Tune in today for great insights, great stories, and great fun. All are intently designed to produce nothing but the best events. So grab your headsets and get cozy cause this is a great listen.

CONNECT WITH THEM:

Connect with Kathryn Frankson: Kathryn's LinkedIn Profile

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ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

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Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | [e-mail]