443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn

My Business Playbook

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.

You'll Learn:

• Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.
• How to create consistent revenue streams without burning out.
• The importance of making offers regularly and why it's key to your business growth.
• How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.
• Practical steps to move away from the all-or-nothing mindset of launches.
• How Ross structures his offers and marketing to keep sales flowing year-round.

Links:

• Download Ross's Hook Frames Tool: 10 Energizing Hook Frames
• Book Mentioned: Accidental Genius by Mark Levy
• Connect with Ross: Ross O'Lochlainn

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

---

Hosted on Acast. See acast.com/privacy for more information.