Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.
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#173: Lock In Sales this Memorial Day with These Expert Closing Techniques
38:08
38:08
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38:08
Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techni…
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#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
24:15
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The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition the…
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#171: How to Create an Irresistible Memorial Day Offer
33:38
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33:38
We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a stron…
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#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?
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Most entrepreneurs are great at making money, but they aren’t always great at managing that money. Let’s be honest: you didn’t start a business because you were passionate about bookkeeping. But you know that managing your cash flow well is the fuel that keeps your business growing. Between monthly reconciliations, quarterly reports, tax prep, and …
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#169: How to Clarify Your Message and Grow Your Business
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow …
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Coach Builder Part 9—The Essential Qualities of a Respected Coach
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- What are the characteristics of a great coach? Knowing your field inside out is crucial, but there's something else just as important: soft…
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#168: Amy Porterfield Takes Over!—Create a Winning Work Culture with These Trailblazing Tactics
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What if the secret to doing really well in business isn't about the newest tech or the flashiest ads, but about how happy and motivated your team is? A great work culture is key to growing your business. It's what makes people want to work for you, fuels innovation, and keeps things running smoothly even when times get tough. But cultivating such a…
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Coach Builder Part 8—Why Joining a Coaching Community Will Fuel Your Success
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Working for yourself as a coach is a double-edged sword. It gives you space to innovate and plan, but it can also lack the vibrant exchange…
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#167: How to Make Feedback Conversations Less Horrible for Everyone
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Feedback is critical to making a team work well, but it can be full of traps for leaders who aren't careful. Often, feedback meetings become dreaded encounters, either avoided altogether or handled so carefully that they hardly lead to any good changes. Providing constructive feedback as a leader can feel like a tightrope walk, because your words c…
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Coach Builder Part 7—How to Achieve Financial Stability as a Coach
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Are you a coach wondering where your next paycheck will come from? Many consultants and coaches are concerned about earning enough and grow…
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#166: Michael Bungay Stanier—Practical Tools for Handling Workplace Conflicts
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40:18
When we ignore conflicts in the workplace, it can actually make things worse. It can make people less interested in their jobs, cause good employees to leave, and ultimately impact the bottom line of your business. Sweeping conflicts under the rug doesn’t make them disappear. It makes them grow and fester which can lead to a toxic work environment …
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Coach Builder Part 6—Create a Marketing and Product Ladder to Retain More Clients
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25:11
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Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Do new coaching clients seem hard to come by, and existing ones hard to keep? Despite delivering top-notch coaching, you might find yoursel…
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#165: Dr. David Rosmarin—Why Anxiety Is an Entrepreneurial Superpower (And How to Use It to Fuel Your Success)
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Feeling anxious about your business? You're not alone. Entrepreneurship and anxiety often go hand-in-hand. It's the uninvited guest that overstays its welcome, casting a dark cloud over our decision-making, creativity, and leadership. It's easy to think that this anxiety is a roadblock to your success. But what if we told you that your anxiety coul…
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Coach Builder Part 5—Email is Your Secret Weapon to Coaching Success (And Here’s Why)
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27:20
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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Most coaches are missing out on the *one* thing that could truly transform their business: a solid email strategy. While they chase t…
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#164: The Graceful Exit—How to Quit Your Job Without Burning Bridges
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Are you mulling over the decision to leave your job, but worried about the potential fallout? Quitting a job is never a simple decision. It's fraught with concerns about the future, your career prospects, and your professional relationships. And the fear of leaving on bad terms can be paralyzing. How will your boss react? Will your colleagues view …
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Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full
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26:34
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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Your coaching website is the first thing people see about you, so it needs to make a good impression fast. But more importantly, it n…
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#163: How to Fire Someone the Right Way and Maintain Team Morale
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25:24
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Firing an employee is never easy and can make unwanted waves in your company. The emotional weight and potential fallout can affect your team's spirit and your company's culture, making it one of the tasks business owners hate the most. It's a situation that requires legal due diligence, as well as a good grasp of people's feelings and how an organ…
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Coach Builder Part 3—How to Build A Client List from Scratch
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27:35
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Do you dream of launching a successful coaching business but find yourself paralyzed by the question: "Where will my clients come from?" Tackling this fear is a critical turning point that can either propel you forward or leave you questioning your goals, making what should be an exciting career shift seem overwhelming. Countless would-be coaches f…
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#162: How to Tackle the Fear of Public Speaking and Grow Your Business
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Public speaking is a top fear for a lot of people. Whether it's the panic that sets in at the thought of everyone looking at you, relentless rehearsing without ever feeling ready, or the hesitation to hit 'post' on a social media video after countless takes, the struggle with public speaking anxiety is real and it’s pervasive. Yet being able to giv…
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Coach Builder Part 2—Why Every Coach Should Create a Menu of Products to Grow Their Business
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26:06
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Taking the leap from a stable career to start a coaching business is a monumental decision that can be fraught with uncertainty. The biggest hurdle is usually the fear of financial instability. This worry keeps thousands of potential coaches on the sidelines, trapped in careers that don't fulfill their passion or potential. So how do you navigate t…
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#161: What You Should Put in a Job Description to Get the Perfect Hire
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Creating a job description that gets the right people interested is not as easy as it might sound. It's even more challenging when it's your first time hiring or when you're adding more people to your team. The key is to strike the right balance of talking about what skills they need and also what problems they might encounter on the job. So how do…
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Coach Builder Part 1—How to Pivot Your Career Into A Profitable Coaching Business
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18:50
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How can you make money from your expertise and become known as a coach? It's a big question for many who have significant experience in their field and want to switch to coaching or consulting. Potential coaches grapple with the fear of leaving behind a secure job for the “unpredictable” world of coaching, questioning whether their knowledge is mar…
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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
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Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the insights and solutions you already know and take for granted. Your every…
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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
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Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
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#159: Stop the Revolving Door! The Secret to Finding and Keeping Great Employees
19:46
19:46
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Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit. -- Do you feel stuck in a loop of hiring people only to see them leave? The secret to breaking this cycle isn't just about who you h…
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