Market Your Group Classes Without Spending a Dime | EP 236

Music Lessons and Marketing

In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar.

Key Points Covered:

• No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising.
• Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in your marketing.
• Value Explanation: Discover the importance of clearly explaining the benefits and value of your group classes to parents.
• Overcoming Risks: Learn strategies to make unfamiliar group classes feel like a safe and valuable choice for parents.
• Sales Training Role Play: Hear a role play of a sales call for programs like Kidzrock, Jr. Rockerz, and Piano Jam, complete with commentary and strategy breakdowns.
• Building Relationships: Explore how to build rapport, trust, and present yourself as a likable expert to foster long-term relationships with new families.
• Sales Framework (RPCO): Get a simple outline for any sales call—Reveal, Present, Close, Objections (RPCO)—and tips for handling objections effectively.

Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don’t forget to sign up for the webinar to learn more in-depth strategies!

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