The Evolution of Modern Media Consumption w/Cole Evans :: Ep 194 MMTBP

Mostly Middle Tennessee Business Podcast

A Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Cole Evans is one of the most prolific media strategists I’ve ever known. He and I met working at a Nashville Radio group around 2007. It’s fair to say that Cole was the one who reintroduced me to long form audio production with his podcast “Brand Forward” in 2016.

Our conversation revolved around the evolving nature of marketing and advertising strategies in the digital age. We discussed the importance of staying prolific, adapting to changes in the media landscape, and measuring the effectiveness of media campaigns. Cole shares insights on various marketing strategies for small business growth, including understanding the target audience and building relationships.

Finally, we touched on the use of AI-based tools for keyword analysis, content creation, and distribution to streamline podcast production and maximize its reach.

Follow Cole:

https://www.linkedin.com/in/colegevans/

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****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:

www.mmtbp.com

www.instagram.com/mostlymiddletnbusinespodcast

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:

Wizard Academy - www.wizardacademy.org

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Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond...this is the What’s Your Problem Podcast!

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

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